WHAT IT IS AND WHY IT MATTERS

A well-defined B2B customer persona enables you to reach your ideal clients.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and market research.

Business services are the backbone of how companies function in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.Understanding Business ServicesBusiness services refer to support functions offered by individuals or firms to help other companies run smoothly. Commo